Ad Space Versatility and Flexibility

Particle41 partnered with Cox Media Group to enable better testing and performance analysis.

Cox Media Group

We created a mechanism for deploying a cluster of ads into another ad. The solution allow marketers to use one ad space but be able to optimize and A/B test a collection of bylines to determine which performs best. A Ruby application was created to better deploy the tags and assisted with data lifting to help with migrating an old data scheme to the new one.